FITVINE WINE

Art Direction

FitVine Wine is the fastest growing wine brand in the country and its sights are set on becoming one of the top ten selling wine brands. With a focus on delivering wines that have less sugar, fewer calories and carbs, and no flavor additives, FitVine Wine is evolving a traditional category that has been relatively static by utilizing irreverent humor and saturated colors. As part of a larger team I helped plan and execute a five day shoot resulting in seven finished commercials to be used on social media and streaming services.