Minnesota Vikings Museum

Design / UX / Experience

The Minnesota Vikings have a rich and storied history going back to their first season in 1961. After accumulating a vast collection of historical memorabilia, the Vikings leadership needed a space to showcase these commemorative displays and capture the incredible moments in Vikings history to share with new generations of fans.

The Vikings Museum is centered around storytelling. It combines physical artifacts and displays with interactive technology which, through audio and video responsive to touch, bring the team’s stories to life in an engaging manner. The challenge .of the project was appealing to a broad audience, ensuring that a 10 year-old fan new to the team’s legacy has just as much fun as a 70 year-old fan reliving decades of Vikings’ memories. Several photo opportunities, such as the Gatorade wall, encourage fans of all ages to share their experience using #VikingsMemories. The visually stunning areas, such as the “Frozen in Time” exhibit which holds the jerseys and trophies from the players with retired numbers within ice carved columns, will continue to draw not only fans, but those curious to learn more.